Through the campaign, Electric Blue is contacting and enabling local businesses to support the movement toward cleaner air. This will be conducted by phone calls and network sessions – through various channels such as Chamber of Commerce, BID (Business Improvement District). We simply ask the question: Are businesses willing to switch their bookings to Electric Taxis? If so, we ask for their support by allowing us to use their logo on our Electrify web pages, social media and digital and printed literature about the campaign.
Businesses can expect free advertisement of their logo on the website, joint marketing forces via social media, and they can be part of the #ElectricRevolution which is beneficial in showcasing their green agenda and marketing.
The Public can expect to see hear more about #ElectricTaxis and hopefully make the decision to change their next booking to a zero-emission #taxidriver. They will know that their small change actions are helping to improve the air quality in their community. We encourage passengers to share their experience in an EV by tweeting or posting on Facebook with #ElectricRevolution or #ZEZ or via our website.
Our objective is to gain 25+ company logos – and, with the help of Oxford City Council, we would then like to engage with the local taxi companies to show the demand for cleaner air and cleaner taxis gathered from the campaign.
We are currently supporting the transition to electric vehicles for the Hackney Carriage taxi trade in Oxford, providing free EVolve reports based on actual vehicle activity, giving operators the data they need to compare their current running costs to that of an EV. Drivers will also be able to experience using a Hackney EV during 2020 via the ‘Try Before You Buy’ subsidised driver trials, supporting #taxidrivers to try a zero-emissions vehicle for themselves. If you are a Hackney operator interested in trialling an EV drop us an email below.