Electrify Reading is an exciting new campaign bringing the clean air benefits of electric vehicles (EVs) to your local community.

Scroll down to find out more or jump ahead to get involved.

How it works

We only have one chance to drive clean air for the next generation – how can we make a difference in the way that we travel?

Our reliance on fossil fuels as a society is mirrored in our current transport options. We believe that taxis and taxi drivers can be the catalysts for change, as they are highly visible and highly accessible. Whilst taxi drivers are facing greater pressures from increasingly ‘green’ government mandates, we want to work alongside them, in partnership, demonstrating how EVs are feasible for their regular driving needs, and highlight how they can act as EV champions.

Watch our video here:

Working together

We are working with Reading Borough Council on their initiative to electrify the city’s taxi fleet in a bid to drastically improve air quality in the local area. By accelerating the electrification of taxis, Reading Borough Council is carving a pathway for others to follow in their own transition to zero-emission transport, because the infrastructure for charging and supply will already be in place. We invite all local businesses and organisations to join the movement. 

Together, we can improve air quality and public health – let’s electrify Reading!  We are raising awareness of the benefits of EVs across business and residential communities and, by encouraging local support, we are promoting the demand for EVs to be available and accessible, right on your doorstep. Given the choice between petrol/diesel or electric, which would you choose?

Electrify Reading is backed by:

Interested? - join the revolution today

Act Now

Ready to join the revolution? Here’s how you can support Electrify Reading for free:

Local businesses

Will you lead your community by example? Will you strive to use electric taxis, or companies with electric delivery vehicles, to and from your workplace? With the advancement of EVs in the UK, and the growth of the EV market in Reading, your business can join the electric rEVolution, and aspire to raise the profile of environmentally-friendly choices. Add our logo to your website and prove your environmental credentials!  ‘ Act Now ‘ to be added to our BACKED BY directory, and demonstrate your commitment to cleaner air for Reading!

Local residents

All we ask of you, as passengers and customers, is to join the Electrify movement by choosing electric where possible. Is there an electric taxi to take you on your next journey? Is there a company which delivers via electric vehicle? If you are in favour of cleaner air in your local community, join Electrify Reading and show your support for electric. Use #ElectricRevolution to join the conversation, and tell us how you are engaging with this campaign.

Trailblazing the electrify movement

Reading is leading the way for the Electrify movement with Electric Blue. There are now other cities who are choosing to accelerate their own Journeys to Electrify, each aspiring for cleaner air in their communities. Each Electrify is unique to the locations that are championing them and we hope you’ll join our excitement in supporting their development. We’ll soon be sharing more with you about what cities around the UK are doing.

Did you know...?

By converting to EVs, we will dramatically reduce the damage caused by harmful emissions from vehicles. Current petrol and diesel vehicles produce pollutants which negatively impact both the environment, and our health. We are raising awareness with an EV solution, and by working together, we can improve air quality in our community – benefiting everyone, including you!

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£20bn a year

The adverse impact on public health caused by pollution costs the UK economy more than £20 billion a year.


The UK annually faces 11,940 premature deaths from nitrogen dioxide – second only to Italy in the European league table.

One quarter

Transport accounts for around one quarter of UK greenhouse gas emissions and affects air quality at the roadside.

16% of nox

Taxis are a significant contributor to urban toxic air quality – responsible for 16% of NOx and 26% of Particulate Matter (PM) in road transport emissions in central London. It will be similar in Reading.

About Electric Blue

Electric Blue is powering positive change, through supporting the electrification of all vehicles in the UK. Primarily, our aim is to provide analysis-led information and advice to businesses across all sectors, for converting specific vehicle fleets (such as taxis) to EVs. We are also a key developer in the building and management of EV Charging Networks within the UK.  With the goal being clean air, all of our chargers are powered by 100% renewable energy.  As a Go Ultra Low Fleet ourselves, we are champions of fleet electrification and advocate for a cleaner air society across the UK.

Electric Blue

Any questions?

Here we answer some frequently asked questions to help you take the next step towards Electrify Reading.

Don’t worry – there is no cost to you for your endorsement! All we ask for is your permission to use your company logo on our website.

Keep an eye on this Electrify Reading campaign page to see who is using electric vehicles.  You can also find out more about how the #ElectricRevolution is gaining support around the country through social media channels.

For further information about services in your area, you can also visit Reading Borough Council’s website. For a comprehensive list of organisations leading the way with zero-emission fleets, you can visit Go Ultra Low’s approved companies list.

We are particularly keen to speak to taxi firms and their drivers (including self-employed and private hire vehicles) and are working with the Council to engage directly with these key players. We are proud to have worked alongside some drivers who were ‘early adopters’ of EVs over the last few years and are excited to continue our relationship with them throughout the Electrify movement.  We are also interested to engage with small and medium businesses who use road vehicles for commercial purposes.

If you – or anyone you know – would be interested to speak about the opportunities provided by ‘going electric’, please do drop us an email with contact details here, and we’ll take it from there!

Concerns around the battery power in EVs are common and justified. However, the vehicles that we work with and will be supporting fleets to adopt, are all capable of doing more than 100 miles on a single charge. This is the typical mileage for a day’s work, and allows enough distance to cover most out of city journeys, including – for example – airport runs.

Sometimes an EV needs to be charged during a journey. In light of this, we are supporting the installation of a rapid charger network – in which batteries charge in 20 minutes or less – the proportion of which is located within the vicinity of major transport links, motorways and airports. The support package offer from Electrify will equip drivers to understand the most efficient use of their EV, from driving and charging techniques through to maintenance so that they can be sure, where possible, charging does not interfere with customer-time.

The campaign is a no-obligation movement, intended to encourage local support of wider EV usage, with the overall goal of improving air quality. By showcasing local businesses who have already joined the EV movement, we are offering your customers the choice of EV, when and where possible. We are confident that customers will only have positive experiences from choosing and using EVs. Electric Blue will be on hand to support you with how to explain and provide information on EVs to your staff and customers.

Still have a burning question about Electrify? Get in touch today and one of the Electric Blue team will gladly answer your questions.

Act Now - Join the Electric Revolution Today

If you or your business would like to support the #ElectricRevolution please send us your ideas and/or company logo. Alternatively, if you’ve any questions about the campaign, please do get in touch.
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